Lyon, Montpellier, Toulouse, Hô-Chi-Minh-Ville
Students from photography courses in Montpellier have until May 17th to discover the 70 pictures exposed at this incredible exhibit. Between artistic murals, billboards and technical prowess, the exhibition offers a flash back at the famous brand's Colorama.
For more than 40 years, Kodak’s Colorama were at the heart of its advertising strategy. Indeed, between 1950 and 1990, the US firm has produced nearly 565 Colorama.
These colossal works depict an idealize version of the American way of life. Those delightfully vintage photographies follow the technological development of Kodak products and the evolution of American morals and values. Throughout the exhibition, emerges a collective imagination where aesthetic, family values and consumerist aspiration mingle perfectly. These advertisements, vectors of values and ideals, echo the works of Norman Rockwell. The artist has also directed several Colorama for the famous brand.
Beyond the technical and artistic aspect, Colorama have historical and sociological significance. Those are the reflection of the dream and aspiration of American during this period. Beyond the advertisement of a product, the picture promotes a fantasized American way of life.
You are a student in the Montpellier photography school and you want to see the exhibit? Find all the practical information:
Esplanade Charles de Gaulle / 34000 Montpellier – Tram - Corum or Comedy
Tuesday to Sunday from 10h to 13h and 14h to 18h
Weekly guided tours
Fridays and Saturdays at 16h to 11h, 16h 2:30 p.m. ET