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Home > News > What's on ? > How much value is there in art and photography?

How the game has changed 

Art and photography are central components to our 'online culture'.

In the past few years, we have seen an explosion of image and art creation thanks to the sharing power of the web. Now, more than ever, marketers are using images to boost brand and social awareness. 

Leading brands like Apple and Virgin have had iconic logos and designs for many years, and their typography in our web 2.0 world has given them even more brand recognition. 

Thanks to the sharing power of 'image comes first' networks like Instagram and Tumblr, people are connecting far more with the messages of images than at any other time in our history. 

In a recent article on Forbes, studies showed that 80% of people remember visual objects. This further reinforces how brands and marketers must adapt to the social sharing power of the web, and prioritize image marketing. 

Check out our visual communication course and Art Foundation program for more details on how you can learn new skills for a wide range of careers in both the creative and digital world.

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